OUR STORY

CLOTHING BAKERY STARTED IN 2018 AS SMALL INSTAGRAM PROJECT, SELLING A FEW OLD SWEATSHIRT AFTER SCHOOL. WHAT BEGAN AS A SIDE HUSTLE QUICLY GREW INTO A FULL-TIME PASSION FOR VINTAGE, DRIVEN BY A LOVE FOR QUALITY, CHARACTER, AND STORYTELLING THROUGH STYLE.

FOUNDER CARJELU DELERA, WHO MOVED TO WINNIPEG FROM THE PHILIPPINES IN 2008, LEFT HIS MEDICAL STUDIES TO PURSUE BUSINESS AND BUILD A BRAND AROUND CURATED VINTAGE FASHION. DURING THE PANDEMIC, DEMAND EXPLODED, AND CLOTHING BAKERY EVOLVED FROM AN ONLINE STORE INTO A STAPLE OF WINNIPEG'S VINTAGE SCENE.

AFTER OUTGROWING IT'S FIRST STOREFRONT, THE SHOP MOVED INTO ITS CURRENT HOME ON 70 ARTHUR STREET IN MAY 2024. THE SPACE NOW FEATURES A FULL SHOWROOM, A HOMETOWN SECTION, AND WEEKLY DROPS FOR COLLECTORS AND CASUAL SHOPPERS ALIKE.

IN 2022, CARJELU BROUGHT ON JUAN POCHOLO BARACHINA AS A SHAREHOLDER AND MARKETING LEAD, HELPING PUSH THE BRAND FORWARD WITH FRESH ENEGERY AND CREATIVE DIRECTION.

TODAY, CLOTHING BAKERY IS MORE THAN JUST A SHOP. IT IS A REFLECTION OF THE COMMUNITY WE SERVE, THE STORE WE PRESERVE, AND THE WARM, GENUINE SERVICE WE PROMISE TO EVERY CUSTOMER.

OUR MISSION

to offer selectively curated vintage clothing and accessories known for their lasting quality, unique character, and the friendly, genuine service that defined us.

OUR VISION

Our vision is to share our thoughtfully curated vintage clothing and accessories with customers around the world, making timeless style accessible everywhere.