OUR STORY
Clothing Bakery was founded in 2018 as an online project dedicated to curated vintage clothing. What began on Instagram quickly grew into a full-time operation centered on quality, character, and thoughtful selection.
Founded by Carjelu Delera, Clothing Bakery expanded during the pandemic as demand increased, evolving from an online store into a physical retail presence in Winnipeg. After outgrowing its first location, the store relocated to its current home at 70 Arthur Street in May 2024.
In 2022, Juan Pocholo Barachina joined the business as a shareholder and Chief Marketing Officer, supporting the brand’s continued growth through marketing and creative direction.
Today, Clothing Bakery operates as an established vintage retailer grounded in consistency, longevity, and community presence.
OUR MISSION
To thoughtfully curate vintage clothing that reflects lasting quality, character, and timeless style.
OUR VISION
To establish Clothing Bakery as a respected source for vintage clothing, making well-curated pieces accessible across generations.
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Carjelu Delera
Founder / CEO
@carj.delera -
CHOLO BARACHINA
CHIEF MARKETING OFFICER
@cholopius -
LYSSA VILLARUEL
SALES ASSOCIATES
@LYSSAVILLARUEL
Featured in
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Winnipeg Free Press
Read MoreWe were thrilled to be featured in the Winnipeg Free Press, sharing our journey from an online shop to a popular retail spot in the Exchange District. The article highlights our unique curated collections and the community support that’s helped Clothing Bakery grow.
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CTV News
Read MoreCTV’s Ainsley McPhail learns about special products that will be released on First Friday from Clothing Bakery